| Mother, daughter prove popular in
online contest
BY MARIE WILSON | CONTRIBUTOR
Prize of $50,000 will go to charity fighting
disease

Peggy Shapiro-Nyeholt said that as a child, her daughter
Ilyce Randell loved the book The Little Engine That Could.
Randell, now a Buffalo Grove resident, has the "I think I
can" power of one 500-word essay and thousands of online votes
to thank for her success at winning the Diet Rite Zero
Boundaries Woman Contest.

Earlier this year, Des Plaines resident Shapiro-Nyeholt sat
down to enter her daughter in the contest by writing what she
called "a love letter to my daughter."
"I locked myself in a room for six hours and got what I
wanted down in the right words, and then I honestly kind of
forgot about it," said Shapiro-Nyeholt of her entrance essay.
Shapiro-Nyeholt said she had no trouble putting forth the
effort required to enter Randell, formerly of Palatine and
Rolling Meadows, in the contest because of her daughter's
ability to persevere through all circumstances.
"She truly is an inspiration. Our family faced the most
devastating news possible, and we rose to the challenge,"
Shapiro-Nyeholt said.
That devastating news came when Randell's son, Max, was
diagnosed at 4 months old with Canavan disease, a genetic
disorder that gradually lessens the brain's ability to respond
to nerve signals.
Following that diagnosis, Randell and Shapiro-Nyeholt formed
Canavan Research Illinois, a foundation that supports clinical
research to combat the disease.
"We didn't even leave the hospital (after Max was diagnosed).
We sat on the floor and made a plan for a charity,"
Shapiro-Nyeholt said.
The charity they formed supports research, which Randell said
has provided helpful gene therapy treatments to about 40
children with Canavan disease.
'Every penny helps'
"Every penny helps," Randell said. "It goes towards research,
medical research. Before we found out we won, we gave $120,000
to the top researcher for possible therapy that could help
beyond what's been done."
Randell and Shapiro-Nyeholt believe that since they planned
to donate any possible winnings to CRI, they increased their
chances of earning community support and winning the Zero
Boundaries Woman Contest.
"When people hear about Max's story, they're moved to want to
help," Randell said. "Max has been on TV and in the papers so
much in his life, that each time there's more publicity, people
become more aware. I'm amazed that every time there's a story,
we hear from more new people."
Those new people that responded acted on their desire to help
a cause that they believed was genuine. That support turned a
contest that Randell never thought she would win into another
goal to work toward.
"It didn't seem possible to win, so I put it out of my mind
until they called and said I was one of seven finalists,"
Randell said. "Then, I decided I wanted to win."
Effective e-mail campaign
Randell and Shapiro-Nyeholt campaigned through e-mailing
everyone they knew and asking for them to vote every day at
www.dietrite.com.
The people they reached through e-mail, along with students
at Buffalo Grove, Palatine and Fremd high schools and all other
voters, earned the duo enough votes to win by what contest
officials termed "a landslide."
The total prize money of $50,000 -- $25,000 to the original
essay writer and $25,000 to the Zero Boundaries Woman herself --
was just the amount of money that Canavan Research Illinois
needed.
"Between 50 and 60 thousand dollars saves a year of research
time because it buys one person that does nothing but work on
Canavan for a year," Randell said.
With their prize money on the way to CRI's bank, Randell and
her mother will continue working against Canavan disease like
The Little Engine That Could until once again "I think I can, I
think I can" creates success.
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